Motivation Theory

Mar 3rd, 2011 | By | Category: Articles, Personal Development
Here's another Zig Ziglar quote I came across the other day:

"People often say that motivation doesn't last. Well, neither
does bathing - that's why we recommend it daily."

Nice quote. And it really pulls on the fact that consistency is
the key - that nothing just happens and lasts forever...

That you cannot attend a rah-rah seminar and then be set for

That you and I have to put in effort every single day without
fail in order to create the sort of business and life we desire.

Think about it: exercise doesn't last. Eating well doesn't
last. Relaxation doesn't last.

And that's why you have to do it on a regular and ongoing basis.

So how do we stay motivated day-to-day.

There's a couple of things I do.

I have my goal written down on a 3x5 card and I read it every
morning. I also visualise it. And I have a dream board I look at
each morning to keep me inspired.

It's kind of like a daily shower of motivation.

At the same time, the truth is I don't always feel like
writing... making phone calls... doing my planning... or even
waking up.

Heck, there are days I'd love to sleep in until 9am.

And that's where you cannot rely on motivation - because
motivation is a feeling. And sometimes you've just got to get up
and get going.

And if you can't be bothered starting on a new project here's
what I recommend. Just start - do it for 10 minutes - and then if
you still can't be bothered then stop doing it.

Trust me - it very rarely happens.

Scott Bywater is an advertising copywriting expert and the
author of Cash-Flow Advertising. To gain access to all of his
copywriting tips on how to get more customers via his eye opening
"Copywriting Selling Secrets" newsletter, simply head on over to
his web site at

Copyright (c) 2011 Scott Bywater
Copywriting That SELLS

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